Why is Permission (Opt-in) Mandatory?

Due to both legal regulations (GDPR/KVKK) and WhatsApp rules, you cannot send messages without customer consent. So how do you obtain this permission without annoying the customer?

1. Offer Value

Instead of saying "Give us your number," highlight the benefit by saying "Check the box to instantly track your order status via WhatsApp."

2. Channels

• Website: "I want WhatsApp notifications" checkbox on checkout page.
• SMS: "Click the link to receive our campaigns with images via WhatsApp."
• QR Code: "Scan to reach our WhatsApp support line" QR code in-store or on shipping boxes.

3. Be Transparent

Tell the customer how often and what type of messages you'll send. Saying "We'll only send you exclusive discounts once a week" builds trust and reduces blocking rate.