How to Create an Instagram Business Account: Step-by-Step Guide
Instagram is no longer just a photo-sharing platform; it has become a critical customer communication channel for businesses. Every month, more than 150 million Instagram users interact with at least one business via Direct Messages. Having an official presence on Instagram allows your business to fully benefit from this engagement potential. So, how do you create an Instagram Business account? In this guide, we’ll walk you through the process step by step.
1. Create a Facebook Business Page
Before creating an Instagram Business account, you need to have a Facebook Business Page. Instagram business profiles work in integration with Facebook Pages. If you don’t already have a Facebook Page for your business, create one and fill in your company details. To connect your Instagram account, you must be an administrator of the Facebook Page. This page will be linked to your Instagram Business account and will be used for ads and promotions run on Instagram.
2. Switch Your Instagram Account to a Business Profile
Once your Facebook Page is ready, it’s time to convert your Instagram account into a business profile. If you already have a personal Instagram account, you can easily switch it to a Professional Account (Business). Personal and creator accounts cannot be fully integrated with Facebook Pages, so switching to a business profile is required.
Open the Instagram app, go to your profile, tap the menu icon in the top-right corner, and navigate to Settings. Under Account, select Switch to Professional Account and choose Business. If the Business option does not appear, it means your account is still personal and needs to be converted first. During the process, you’ll be asked to select a business category and enter contact details.
3. Connect Your Instagram Account to Your Facebook Page
After switching to a business profile, connect your Instagram account to your Facebook Page. In the Instagram app, go to Settings > Business, then select Connect to Facebook Page. Choose the appropriate Facebook Page from the list and confirm.
Once connected, your Instagram profile can share content with Facebook, run ads, and be managed through tools like Meta Business Suite. This integration also enables third-party tools to manage Instagram messages more efficiently.
4. Complete and Optimize Your Business Profile
After activating your business account, make sure your profile is fully optimized. Use your brand logo as the profile picture, write a clear bio that explains what your business offers, and add contact details such as phone number, email address, and physical location via Edit Profile.
Choose the correct business category so visitors instantly understand what your business does. Instagram Business accounts also provide access to Instagram Insights, where you can track follower demographics, engagement rates, and content performance. These insights are essential for refining your content strategy.
Conclusion: Your Account Is Ready — Focus on Content and Engagement
Congratulations! 🎉 You now have an Instagram Business account. With a professional presence, you can run ads, track performance, and communicate more effectively with your audience. Remember, success on Instagram depends on consistent content creation and timely responses to messages.
More than 200 million users visit at least one business profile every day. To make the most of this potential, stay active and responsive. Finally, consider managing your Instagram messages through Meta Business Suite or integrating an AI-powered messaging assistant to respond 24/7. With the setup complete, it’s time to focus on creative marketing and meaningful customer interactions.