WhatsApp Business Account Creation Guide

With more than 2 billion users worldwide, WhatsApp has become an essential communication platform for businesses. In Türkiye alone, there are over 50 million active WhatsApp users, representing nearly 60% of the population. This widespread usage makes WhatsApp a must-have channel for customer communication. So how can you create a WhatsApp Business account for your company? This guide covers both the free WhatsApp Business app and the advanced WhatsApp Business API setup.

WhatsApp Business App vs. API: Which One Should You Choose?

When creating a WhatsApp Business account, you have two options:

• WhatsApp Business App: Ideal for small businesses. It’s a free mobile app that works on a single device with one user. You manually reply to messages and can use features like quick replies, greeting messages, and customer labels. However, multi-user access and advanced automation are not supported.

• WhatsApp Business API: Designed for medium and large businesses with high message volumes. It allows you to integrate WhatsApp into your own systems, CRM, or chatbot solutions. Multiple users can manage conversations, automation is supported, and you can provide 24/7 customer service. API access is granted directly by Meta or through authorized Business Solution Providers (BSPs).

Below, we’ll first explain how to create an account using the app, followed by the API setup process.

1. Creating an Account with the WhatsApp Business App

Download the WhatsApp Business app from Google Play or the Apple App Store and verify your business phone number via SMS or voice call. Enter your business name, upload a logo, select a category, and complete your profile with address, description, and working hours.

You can customize your account using Business Tools, such as greeting messages, away messages, and quick replies. Once set up, you can start communicating with customers right away.

2. WhatsApp Business API Setup (Advanced Option)

For advanced needs and automation, you’ll need WhatsApp Business API access. You can apply directly through Meta Business Manager or work with an authorized BSP such as Twilio, MessageBird, or Infobip. BSPs often provide faster setup and ready-to-use dashboards, though usage fees may apply.

Once approved, you can integrate WhatsApp into your CRM, support system, or AI chatbot for scalable customer communication.

3. Business Phone Number and Verification

Your WhatsApp Business account requires a dedicated phone number. The number must not be actively used on a personal WhatsApp account. Verification is completed via SMS or voice call. Landline numbers are supported using voice verification. Short codes are not supported; only standard phone numbers can be used.

4. Prepare Your Account for Active Use

Complete your business profile, test automated replies or chatbot integrations, and ensure compliance with WhatsApp’s messaging policies—especially the 24-hour messaging rule and opt-in requirements.

Conclusion

When used correctly, WhatsApp Business can significantly improve customer communication. Whether you start with the free app or invest in the API, the key is being accessible on a platform your customers already use daily. Once your account is ready, you can take the next step by integrating AI-powered automation to provide 24/7 support and scalable customer engagement.